5 Benefits of Having a Branded Podcast
If you're looking for more ways to connect with your audience, a branded podcast may be perfect for you. What is a brand podcast? It's simple - a podcast dedicated specifically to your brand. This is an extension of your brand and a unique way to reach your audience without any gimmicks. 5 benefits to having a branded podcast.
Builds Authority
Having a branded podcast is a great way to be considered an expert in your field. For example, as a podcast producer, a branded podcast would look like providing tools, insights, and action-oriented steps to assist other producers in their journey. With each episode, briefly mention your business with relevance to the topic and how it can be beneficial to your audience. You can even interview thought leaders and customers on your podcast to increase the value you offer.
Podcasting is a great way to connect with people who are interested in what you have to say. According to Edison Research, "the percentage of Americans 12 years or older who reported ever having listened to a podcast was 24% in early 2016." That's a lot of potential listeners! And since podcasting is still growing, there are plenty of opportunities for you to reach new audiences that are interested in what you have to say.
Builds Connection
When done correctly, podcasting can humanize your brand and create an emotional connection with listeners. People like feeling connected with the brands they support, and podcasting is a great way to do that. Plus, it's a great way to show your personality and build trust with potential customers.
Podcasting is a great way to provide valuable content for free. Unlike other forms of content like blog posts, podcasting gives you the opportunity to go in-depth on a topic and provide more value than just surface-level information. This can help you attract new listeners who are looking for more in-depth information about what you have to offer.
Builds Awareness
A branded podcast is an excellent way to increase brand awareness. As people listen to your podcast, they'll start seeing your logo and name more and more often. This increased exposure can lead to more website visits, social media followers, and even sales! If you're looking for a unique way to connect with your audience, a branded podcast may be perfect for you.
Marketing/Analytics
Outside of social media, a branded podcast is a great way to market and expand your reach. With the analytics provided, you can dissect your brand from a different perspective. This allows you to see what your listeners enjoy, where they stop listening, etc. This data can help you update your overall marketing and leave room for conversation by asking your listeners what content they want to see more of.
Business Growth
More clientele, opportunities for growth, and money. Let’s be real. You want your brand to make money! A branded podcast can help you achieve those financial goals you’re seeking. By providing useful content on multiple platforms you give yourself the leverage to be seen. Batch your content and use your podcast to not only inform and get clients but keep it real. Most times, clients invest in your brand because of the person behind it.
Overall have fun! Remember your branded podcast is your world of expertise. Have fun with it. Be personable and provide tangible resources to your listeners. The more authentic you are, the more your audience will appreciate you.
