5 Things that Make a Great Podcast Trailer
A great method to advertise your podcast and increase its reach is to develop and share a podcast trailer. You can entice new listeners with a trailer by giving them a brief look into an episode. Additionally, it's a terrific method to keep current listeners interested and looking forward to fresh material.
You need to understand what a podcast trailer is and what a podcast trailer should include before you can make a great podcast trailer that keeps people on their toes.
What is a Podcast Trailer?
It is crucial to create a podcast trailer that gives listeners a sneak peek at what your podcast will cover and introduces them to it. The preview helps viewers get a feel for what to expect from your podcast. You can use it for advertising or marketing your podcast and getting people familiar with it before you launch it.
Are Podcast Trailers Necessary?
Yes! For your podcast, you need to make a trailer. For listeners to eagerly anticipate and be excited for the release of your podcast, as well as to clamor for it as soon as it is launched, you will need to create a trailer that engages them both before and after the launch of your podcast.
To launch a podcast, you should not launch it without releasing a trailer first. Even if your listeners are already attracted to your topic, you must be able to catch their attention from the outset, even if they are already interested in your topic, to ensure they will become devoted listeners.
Your podcast cover and title still matter to attract listeners to your podcast. Creating a compelling trailer will also help you attract listeners. The best thing is that we'll show you how to make your podcast trailer, which is quite easy. So, here are 6 things that your podcast trailer must possess for it to be exceptionally amazing:
6 Things Needed to Make a Great Podcast Trailer
Ask Questions
It can be engaging and attention-grabbing for your viewers to ask questions, especially at the beginning of your trailer. Your podcast might be a great place to start with a provocative question, which can be a powerful way to grab listeners' attention.
Introduce the Podcast
Don't forget to give your listeners a brief overview of your podcast. Your listeners will be able to learn your name, the name of your podcast, the episode information, and more by hearing you introduce it.
As a result, your listeners, whether they're new to podcasts or devoted fans, will have an easier time finding where to find your podcast. Your introduction will be helpful to your audience as they get to know your brand. As an added bonus, you don't have to stare at your screen at the beginning of your podcast in order to introduce the listeners to it.
The introduction can include the following details:
The title of the podcast or episode of the podcast
Your name and/or the name of your co-host
If the clip is an episode trailer, the cast, and subject
Dates that are significant or when episodes air
An outline of what the episode or podcast as a whole will consist of for listeners
Information about a website or podcast host that they can access
Brief episode snippets
Your brand's components (i.e., a signature sound effect or intro music you use for each episode)
Be Direct and Brief
To have an effective podcast trailer, it is essential that you not only introduce your podcast in a way that engages listeners to the podcast but also provide them with enough information concisely and engagingly to capture their attention. Your listeners might lose interest in your trailer if it is too long, resulting in them not paying attention, and you could lose out on important information that might whet their appetite for more information it is too long.
If you wish to convey your message in the shortest number of possible words, do so. To prevent your trailer from becoming overstuffed with material, you should be conscious of the amount of material you plan to include.
Pay Attention to Your Tone
Your podcast's tone should be established and reflected in your trailer. The language, tone of voice, and music you pick for your podcast should all be impactful and make perfect sense.
The style of your podcast trailer anchor should be appropriate for your show's subject matter, which should ideally be something lighthearted and entertaining. Your voice should be solemn, dark, or eerie if the subject matter of your podcast is extremely important. This will help your listeners understand the seriousness of the subject matter.
Additionally, you want to convey to them the proper sense of what to anticipate. If your podcast doesn't have a comic, cheerful tone, don't make a funny, lighter trailer. Make sure your trailer's tone corresponds with that of your television program.
When choosing a tone, keep in mind the trailer's objective. If the purpose of this trailer is to promote a new season of your program, it may be chock-full of suspense, wonder, and teasers. Make sure you're employing a trailer as a tool by doing it properly.
Outline Your Script
Setting out the script for your podcast trailer guarantees that it provides all necessary information in the fewest feasible words without unintentionally omitting anything. Your speech may become rambling if you do not sketch out your script. As a result, your listeners would not find this engaging, which would result in you losing some potential clients.
With that being said, here a sample script for a podcast trailer:
Freestyle
A simple list of questions can be all you need if you want to improvise. These scripts are simple to write and, for some podcasters, offer just the right amount of structure to launch an episode. Because the "mistakes" organically blend with the tone of your show, a loose episode structure also facilitates simpler editing:
“We're glad you're here at [podcast name], the program with [short podcast pitch or tagline]. I'm [host name], and [co-host name] and I will be discussing [show topics and themes] each week. I’m a (share something interesting about you and why the topics you cover on your podcast are important to you) This show will be a go to resource for (share who your target audience), each week you’ll hear from (share insights about the type of guests or topics you’ll touch on in each episode). I’m so excited for the opportunity to (share why you’re ready to launch and the cadence of when they can hear the podcast). Make sure you subscribe and follow me on (social platform or email list sign up)”
Remember that your podcast trailer episode is crucial since it informs potential listeners of what to anticipate from you and why they should be enthusiastic about what you have in store for them. So put in as much effort as is required, make sure it's top-notch, and you'll be happy to see it produce the desired result.
