How to Create Eye-Catching Podcast Artwork?
Are you wondering how to create podcast artwork? You've come to the right place. Podcasts are almost entirely aural. By essentially whispering in the listeners' ears for an hour, you can forge a strong bond with them. Your podcast cover art is a visual representation of your podcast that your audience will see before listening.
Even though the adage goes, "Don't judge a book by its cover," people often do just that. Podcasts are similarly affected. Your podcast cover art sends a message to potential listeners before they've even heard a single episode. You must follow guidelines when making your podcast's artwork if listeners want to learn more about what you've created.
Use this as a starting point to design professional-sounding, eye-catching artwork for your podcast.
The Importance Of Good Graphic Design For Your Podcast Cover Art
Podcast directories often require a podcast cover before a show can be created or episodes uploaded. Maybe you're wondering if you can't just use any old stock photo for the cover. Is it necessary to commission unique cover art? Simply said, the answer is yes. Let's use some numbers to explain why:
If the growth rate in podcast subscribers in the United States continues, there will be 100 million listeners by 2024. Given the growing number of podcast listeners, you have a lot of room to expand if you can come up with designs that people will want to pay attention to.
Seventy-four percent of podcast listeners do so to gain new knowledge. How can your audience know that boring cover art will be worth their time? So, you'll want to grab their attention with a podcast cover that makes them want to learn more.
Conventional podcast directories are used by 40% of podcast listeners to discover new shows. Therefore, there are many other podcasters and more in your field. As a result, you need a layout that compels your audience to put down their phones and pay attention.
Tips For Creating Excellent Podcast Cover Art
Master Your Niche and Your Audience
Stop and think about the big picture before diving into the design. Make an effort to hone in on your podcast's niche. For instance, if your podcast is dedicated to books, you should consider narrowing it down to a specific genre. Which do you plan to focus on more, crime or romance? Do you plan to concentrate on genre standards or cutting-edge works?
Knowing exactly what your podcast is about is the first step in choosing a cover. That is not all, though. Think carefully about who you want to read your work. Keep in mind that the goal of your podcast is to attract listeners like yourself.
To begin, think about the demographics of your potential customers, precisely their age and gender. Think about what they might enjoy doing together. Is there a chance that listeners to your podcast won't already be well-versed in the material you plan to cover?
Consider these factors as you design the cover art for your podcast. In doing so, you will gain insight and better establish the voice you want to use in your podcast. You might want to use a less formal tone when talking to millennials.
Observe Appropriate Cover Sizing
Listeners can view podcast artwork on their mobile devices, desktop computers, and tablets. When creating your cover, keep this in mind. It needs to scale well to different screen sizes.
There are specific guidelines for podcast cover art that you should familiarize yourself with. Thankfully, the minimum size requirement across most platforms is 3000 by 3000 pixels. Make sure your podcast artwork looks excellent on any size screen, from a desktop computer to a mobile device. Your images can be saved with the ".png" or ".jpg" extensions, respectively, if you use the Portable Network Graphics or Joint Photographic Experts Group (JPEG) formats.
Additionally, keep the RGB color space in mind when designing your podcast's cover art. Your files can be compressed for better performance on mobile devices.
These standards may evolve. Cover art requirements for podcasts are close to 300 pixels on each side. But that is no longer the case! When designing the cover for your podcast, be sure to take into account any new guidelines that may have been implemented.
Remember also that your artwork must be square. This could be a significant hurdle for your design. That’s why your layout must be contained within a square! Your podcast's cover art must look good both in full view and as a thumbnail. It's essential to test how your design looks when scaled up and down.
Apple Podcasts has specific art guidelines that your cover art must follow.
Resolution: 3000 by 3000
72 dots per inch resolution
JPEG or PNG format only
RGB colorspace
Keeping your brand in mind is essential
Your podcast, whether consciously or unconsciously, is a representation of your company. That's why it's crucial to maintain uniformity in your cover art with the rest of your branding efforts.
Can we take your company seriously? Is your writing clever or oversimplified? The tone and voice of your brand should be reflected in the podcast cover. In addition to boosting brand awareness, this tactic will also help you connect with consumers who are a good fit for your business. Use the company's colors, slogan, and logo.
Experiment with typefaces
In the preceding instance, we discussed the significance of using legible fonts. Here we come to the next crucial part of your cover art design: the fonts. Typography is vital whether you're working on a text-only or image-and-text layout.
The font colors and styles must convey some of your brand's personality. Comparing and contrasting is something else to think about. Your text must be legible against the colorful backdrop you design.
All of your episodes feature your voice, so you must sound good. That way, they can tell if your tone is friendly or businesslike. After only a few episodes, your audience will have a good sense of your content's tone. What is the point of this conversation? As a result of the fact that the font you choose should match the tone and voice, you intend to convey.
Whatever mood you're going for—eclectic, humorous, calming, thought-provoking—try to convey it visually through your font choice.
Simple Is Best
The secret to a great podcast cover is keeping things simple. Creating a visually appealing design doesn't require cramming it full of intricate details. Instead, go with something minimalistic that still looks polished and well-made. Your cover's appeal will suffer if it has too many elements.In terms of podcast covers, less is more. A clear image that makes sense in the context of your podcast is your best bet. A logo or some text against a background is another option. The podcast's cover, titled "Serial Killers," effectively conveys the show's subject matter through intelligent typography. It's minimalistic yet striking.
Go For Contrasting Colors
Choosing a suitable color scheme for your podcast is one way to make it stand out. It will help if you start by listening to some of the most well-known podcasts in your niche.If most of them have black backgrounds, you might want to use a more vibrant color scheme. If you want to stand out, pick a color that's different from the rest. A contrasting color scheme can significantly enhance the visual appeal of your work. This method improves the legibility of podcast covers that contain more text.
Put In Pictures Of The Host
A picture of your podcast's host, if they are a famous person, could be an excellent choice for the cover. It has the potential to increase your exposure. With a picture of them on the cover, you're more likely to attract their legion of devoted followers.
If your podcast's success depends on your brand, this tactic could be helpful from the start. Many well-known people, from Conan O'Brien to Tim Ferris, feature their likeness on the covers of their podcasts. Consider photography to be too commonplace. You could spice things up with a cartoon character. Try modeling your cover after Bill Simmons' show!
Let Us Create Engaging Podcast Cover Art For You
If you are thinking about how to create podcast cover art, Adode Media is the company to rely on. Adode Media is a creative content agency that values storytelling above everything else. We are experts in podcast creation, multimedia storytelling, and identity creation.
Our staff has over 5 years of experience in podcast production and is dedicated to assisting artists in realizing their vision. We help you with every step of the process, from conceptualization to promotion, for your podcast cover art.
People working on our team are talented creatives interested in learning about and making a positive impact in the world. We work with individuals to create compelling visual narratives for their podcasts. From podcasts to video creations, we generate high-quality material that will be recognized long after publication. Our podcast covers are thought-provoking and will instantly align with your podcasts.
