Patrice Washington Case Study
Patrice Washington is a best selling author, speaker and thought leader who is redefining wealth for our generation.
She emphasizes chasing purpose rather than money, focusing on a holistic approach to wealth that goes beyond just financial success.
The Challenge
Patrice faced challenges managing her growing brand and content. The complexity of her workflow hindered her ability to focus on her core mission of redefining wealth.
She needed a solution to streamline operations, enhance content reach, and free up time to deliver value to her audience, all while preparing for a her first live conference.
1
Content Workflow Complexity: Patrice's content creation process had become increasingly complex and time-consuming, making it difficult for her to manageeffectively.
2
Podcast Production Demands: With her podcast being a primary source of content, Patrice needed support in guest outreach, content sourcing, editing, and other production aspects
3
Content Repurposing: Patrice needed a strategy to effectively repurpose her podcast content across her website and social channels to maximize its reach and impact.
The Strategy
To address the multifaceted challenges faced by Patrice Washington, we developed a comprehensive strategy designed to optimize her content workflow, expand her brand's reach, and enable her to focus on her core mission of redefining wealth for her audience. Our solution encompassed a range of key initiatives, each carefully crafted to tackle specific aspects of her content and streamline her operation.
Content Workflow Optimization
Implemented automations for content sourcing and management
Streamlined systems and cleaned up existing processes
Podcast Production Management
Took over all aspects of producing her award-winning podcast
Handled guest outreach, content sourcing, and editing
Ad and Sponsor Management
Served as primary contact for podcast ads
Managed network communications and deadlines
Content Repurposing
Leveraged podcast content across website and social channels
The Results
Outcomes
Over a 6-month period, our interventions yielded significant improvements:
30% increase in brand sponsorships through audio platform
15% increase in YouTube content reach
Streamlined content workflow through systems implementation and automation
Alleviated Patrice's workload by overseeing content production
YouTube
Repurposed Blog
Optimized Workflow & Automations
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